Sales Mastery



*ONLY 10 Seats Available* – Starting June 11, 2024!

Sales Mastery

Need Further Details or
an On-Site Sales Training Program?


Call us at 919-371-8020

Or schedule a time that works best for you.

If you want a more profitable business, one that gives you the time, team and money you desire then the time to take action is now.

Sales Master Class Begins June 11, 2024!

 12 Weekly Sessions | 1 Hour Every Wednesday | Lessons | + Accountability 

Sales Mastery Classes schedule

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
May 27, 2024
May 28, 2024
May 29, 2024
May 30, 2024
May 31, 2024
June 1, 2024
June 2, 2024
June 3, 2024
June 4, 2024
June 5, 2024
June 6, 2024
June 7, 2024
June 8, 2024
June 9, 2024
June 10, 2024
June 11, 2024
June 12, 2024
June 13, 2024
June 14, 2024
June 15, 2024
June 16, 2024
June 17, 2024
June 18, 2024
June 19, 2024
June 20, 2024
June 21, 2024
June 22, 2024
June 23, 2024
June 24, 2024
June 25, 2024
June 26, 2024
June 27, 2024
June 28, 2024
June 29, 2024
June 30, 2024

The 12-week Sales Master Class enables you to improve your sales performance through upgrades of skills, strategies and techniques. The program is divided into three stages.

One: Igniting your ability to interact with prospects and clients by providing you with additional skills, strategies and techniques to communicate value, build rapport and overcome objections while creating a positive, lasting impression.

Two: You become a better sales person by growth of your knowledge, skills and strategies to handle objections easily and close more deals by identifying, understanding and addressing the needs of your prospects and clients.

Finally, reach your full potential as super-achievers through techniques, tools, and strategies that maximize results, close more deals and deliver exceptional customer experience, resulting in increased customer satisfaction and loyalty.

What You'll Get

12 Training Sessions

Break down the sales process and sales techniques in practical and manageable segments


Training is delivered in self-paced format with videos, and activities to help make learning more in depth and comprehensive.

Workbook & Planning Tools

Additional resources, reading recommendations and planning materials makes learning more valuable.


When Does It Start? 

Class begins June 11, 2024! – 4:00 pm (EASTERN time). Classes will be held both in-person and via Zoom for 1 hour each week as a group. Classes will conclude after 12 sessions (12 weeks).

How do I know it’s for me? 

If you’re in business to make money, you need to put your sales team through this 12 Week Sales Master Class. All sales team members are welcome.  

What is the Time Commitment? 

Class sessions are only 1-hour per week (plus 30-minutes for any participants with additional questions). There is some homework that can take up to 1 additional hour each week. Most homework fits naturally into your daily routines as you implement what you’ve learned.  

How much do I have to participate? 

A core tenant at ActionCOACH is 100% participation. When you give your all, you will get more back in return. The most successful graduates of this program come prepared to participate each week.  

When can I get started?

Right away! We are only taking 10 total for this session – secure your seat today and prepare for the upcoming start date.

Does my location matter? 

Nope! As long as you have access to a computer (with webcam) and internet, you are welcome to join. We love working with sales people all over the world!    Programs are also offered at physical locations and as hybrids.

What You Learn

Week 1

Definition/Mindset &
Professionalism of Sales

Learn how to professionally help people to buy. When selling, you must sell with the purpose of helping your customers solve their problems, more than the product they are buying. And attitude plays a big part on this. Your attitude with which you approach your customer will determine your end result.

Week 2


Your perception of customers plays out in how you relate, your language, action, and way of communicating. Having positive beliefs are important to building a good business. You’ll be able to understand what they want, therefore, sell what they need. Be the problem solver and grow your business.

Week 3

Communication & Engagement

What you are communicating is what gets your customers to think and act that way. By communicating in the same language as they do, you’ll better understand what they are saying. Understanding how people communicate, make decisions, and operate are very important parts in getting them.

Week 4

Prospecting, Qualifying & Targeting

Understand how to get new and/or repeat business. Customers’ attention and interest level grow as they see more benefits in dealing with you. And understanding your products, customers, and competitors allows you to do that. The goal is to make them desire your products/services and buy from you.

Week 5

Lead Qualification

Part of lead qualification is your communication technique, especially, the questioning. Asking the right questions allows you to listen, focus on what they’re saying, build rapport and trust, and get to know them better. Ask them questions until it reaches an emotion where they would want to do the sale with you.

Week 6

Technique & Sales

Building a relationship that creates a lifetime customer. You lose because of lack of relationship and rapport. What you also communicate non-verbally is part of this. To build a lifetime customer, your preparedness, consistency, standards, and techniques should be in place to make your business grow.

Week 7

Sales Negotiation & Objection Handling

Most people’s disposition in making purchases is mostly focused on emotions. Logic makes them think, but emotions make an act. Selling on purpose moves away the objections. Your preparations, communication, and bargaining will define the closing of sales. Sell your business’ value first, then negotiate.

Week 8

Understanding Your Competition

You can’t outsell competitors that you don’t know and understand, and that you haven’t seen the products’ benefits and features. You’ve got to know them better as any of your customers would. Defining your own products/services and knowing what is unique about it will differentiate you against your competitors.

Week 9

Lead Qualification

Having a database and knowing your conversion rates and the pace at which opportunities progress will enhance performance.  Measurement is critical. Sales tools streamline the sales process–highlighting opportunities for improvement, impending bottlenecks, and providing more effective intelligence for improvements in prospect acquisition.  

Week 10

Technique & Sales

What you’re doing with your customer service, the level of taking care of them, is what will make them go back and give you referrals. Delivering the basics well, making the buying process easy, being proactive, innovative, and delivering customer satisfaction will make them loyal customers and give you referrals.

Week 11

Sales Negotiation & Objection Handling

As you professionally help people to buy, your job is to make sure you’re enrolling them and making them a purchase decision by starting to state the benefits they will gain from enrolling, rather than the product features.

Week 12

Understanding Your Competition

Scripts are part of the sales process that help you create a methodology of covering everything, opening your customer’s mind of things that are important and getting them build that whole point. A great script is something that gets results.l

Scroll to Top

Please reserve my spot


Sales are the lifeblood of every business.  

Having well-trained sales teams is crucial to crucial to a business’ enduring success

Which of these statements most closely matches your current sales:

I will send you some relevant information and call you in the next few days to coordinate an introductory conversation.

Looking forward to talking with you,

Nigel Elkan

CEO, ActionCoach of the Triangle


Most business leaders need to update their business plan. Perhaps you do, too!

Markets are changing. You’ve new competitors and new opportunities for business acceleration.

Which of these statements most closely matches your business today:

I will send you some relevant information and call you in the next few days to coordinate an introductory conversation.

Looking forward to talking with you,

Nigel Elkan

CEO, ActionCoach of the Triangle

Please send me more information