Understanding the Real Reason Customers Choose You
You’ve been told to perfect your Unique Selling Proposition (USP).
But the brutal truth is: your USP isn’t why customers buy from you.
They don’t care how you’re different.
They care about the difference you make in their lives.
This shift—from pushing your selling point to understanding their buying point—can transform your results.
And it’s called your Unique Buyer Proposition (UBP).
USP vs UBP: A Deeper Look
USP: Focuses on what you offer.
UBP: Focuses on what they want to achieve.
When you build your marketing, sales, and services around the customer’s desired transformation, you move from noise to resonance. You don’t just sell. You attract.
This subtle distinction changes everything.
The Key to Crafting Your UBP
Mastering your UBP requires a few major shifts:
1. Understand Their Hopes and Fears
Before you sell anything, listen deeply.
Find out what your prospects fear most—and hope for most.
2. Match Your Offering to Their Aspirations
Stop showing features.
Start showing how your solution removes obstacles and enables dreams.
3. Reframe Your Messaging
Every message should answer:
“How does this move them closer to the life they want?”
How a Mastermind Group Helps You Build a Killer UBP
When you join a peer group of ambitious entrepreneurs, something powerful happens:
- You test your UBP in a safe, feedback-rich environment
- You refine it until it resonates like a tuning fork
- You watch your conversion rates climb, because you’re no longer selling—you’re aligning
In fact, businesses who develop a powerful UBP typically see:
- 40% revenue growth in year one
- Doubling their business in two years
Ready to Scale Even Faster?
If you’re ready for a deeper dive, I’m offering a free Scale Session where we’ll:
- Uncover what’s truly possible for your income in the next 90 days and 12 months
- Audit your marketing, sales, and delivery systems
- Identify the single biggest constraint holding you back
- Build a 3-step action plan to unlock rapid results
Book your free Scale Session here: https://go.triangle.actioncoachlp.com/discovery-call
